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Hitting premium paydirt

How much is a licensed premium worth? It depends on demand. Some are worth 32 cents when they're made, and 32 cents when they're thrown out 10 years later. Others are eventually valued at hundreds of dollars. Die-hard kitsch collectors are willing to pay big bucks for the right item, and high-tech trading hub eBay is their hunting ground. Here's a look at some high-priced premium lots that recently sold on eBay.com, complete with the item's description in the seller's own words.
October 1, 2002

How much is a licensed premium worth? It depends on demand. Some are worth 32 cents when they’re made, and 32 cents when they’re thrown out 10 years later. Others are eventually valued at hundreds of dollars. Die-hard kitsch collectors are willing to pay big bucks for the right item, and high-tech trading hub eBay is their hunting ground. Here’s a look at some high-priced premium lots that recently sold on eBay.com, complete with the item’s description in the seller’s own words.

Disney 100 Years of Magic Happy Meal Set (US$300.00)

‘This is a very rare set of McDonald’s Happy Meal toys Disney 100 Yrs of Magic. Only 215 of these sets were made and 150 of them went to Disney execs. The other 65 went to a VIP in the McDonald’s organization. This is a complete set of all 100 characters in clear packaging as opposed to the opaque handed out over the counter. A must-have for serious Disney or McDonald’s collectors.’

Burger King Lord of the Rings 19+13+more (US$109.95)

‘This is a complete set of the Lord of the Rings toys from Burger King. All 32 toys are mint and in original sealed plastic wrappers. All are various shapes and light up, talk or both when they are connected to The One Ring. The set looks cool when they are all put together. These toys are well-made and hard to get. These special variations may not be available near you.’

McDonald’s Happy Meal Hot Wheels & Barbie (US$99.00)

‘This is a promotional McDonald’s Happy Meal display full of Hot Wheels & Barbies and still in the plastic wrap. It was in our shop and got so much attention. I’ve had my fun with it for 15 years, so now someone else can have a turn.’

Simpsons Burger King Halloween Light Ups Set (US$66.22)

‘All 15 Simpsons Spooky Light Ups still sealed. A must-have for all Simpsons fans.’

Burger King Star Wars Glasses set of 4 1977 (US$61.00)

‘You are bidding on a set of Burger King Star Wars Glasses from 1977. This is a complete set of 4 in mint condition.’

McDonald’s Toy Story 2 Happy Meal HUGE LOT!! (US$55.00)

‘This is a huge set of 1999 McDonald’s Disney’s Toy Story 2 Happy Meal stuff. Comes with 1 bag, 4 boxes, 20 toys, 1 McNugget box & 4 posters. All the toys are mint in bag.’

Lot of 11 Taco Bell Dogs – All Different and MIP (US$52.00)

‘Here are Happy New Year Amigos, I Think I’m in Love, How Cool is This, Viva Gorditas, Here Lizard Lizard, Yeah Drop that Chalupa, Chances Are Cause I Wear a Silly Grin the Moment You Came into View, Groowll, You Are Getting Hungry, Feliz Navidad Amigos and Yo Quiero Taco Bell. You are only missing one out of the 3 sets.’

1984 McDonald’s LEGO Building Set Happy Meal (US$51.88)

‘This is a set of 1984 LEGO Building Set Happy Meal. Comes with 3 boxes & 4 toys. Boxes are mint!’

Unopened Case/100 Subway Crocodile Hunter Toys (US$50.47)

‘This is for one case of Subway Crocodile Hunter Toys. It is unopened and contains all 100 toys.’

Arby’s Coca-Cola NASCAR Bobblehead Set (US$45.00)

‘You are looking at a set of bobblehead dolls featured at select Arby’s restaurants. Four different Winston Cup drivers are featured in the Coca-Cola car. The drivers are Ricky Rudd, Bobby Labonte, Tony Stewart and Dale Jarrett. They are made of ceramic and stand about six inches tall. These were available in limited areas. These are great collectors’ items. They are brand-new in boxes.’

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