News in Brief

Entertainment Rights posts Pat
January 3, 2002

Entertainment Rights posts Pat

For a net sum of US$7.3 million, Entertainment Rights has acquired Postman Pat creator Woodland Animations Limited–also known for children’s series Gran, Charlie Chalk and Bertha. Under his new guardianship, Pat will be posted to new television programming, video and DVD offerings and an intensified licensing program. To date, the series has aired in 55 countries and amassed more than 90 licensees worldwide.

Siren Marketing scoops up 3 Scoops

L.A.-based licensing agency Siren Marketing has signed on to represent e-greetings publisher 3 Scoops, home to three character lines created by Wendy L’Belle-Tividad: tween-targeted LA TUDE; Harmony Girls, aimed at girls ages four to 12; and love-centric Little Royals, geared to the two to six set. Jerry Leigh recently signed on as master apparel licensee for LA TUDE (initial line slated to hit retail this spring) and Harmony Girls (BTS 2002). At press time, open categories on each property included accessories, stationery and sleepwear.

Exim hits a high note with Signatures Network

International agent Exim Licensing Group has partnered with Signatures Network to represent the entertainment merchandise and licensing company’s roster of clients–including Britney Spears and Aaron Carter–in Latin, Central and South America.

Tweety, say Hello to Kitty

Warner Bros. Consumer Products and Sanrio have entered into an agreement to develop and launch co-branded merch featuring Tweety and Hello Kitty. The line–including exclusive Tweety-as-designed-by-Sanrio product–will only be available at Sanrio locations in Asian territories, beginning with Japan in March 2002, followed by Hong Kong, Taiwan, Thailand, the Philippines, Malaysia, Indonesia and Singapore. The co-branded collection will encompass stationery, fashion and home accessories, personal care items, plush, gifts and novelties, electronics, publishing, food, beverages and confectionery. The Tweety-exclusive range will include stationery, paper goods, mobile phone accessories and towels.

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