Monstrous moves for Digimon and Angela Anaconda
Fox Family Channel and General Mills are offering a special CD on selected Monsters cereal brands from September 1 to November 30. Entitled 13 Days of Halloween*Rhythm & Boos, the disk features a spooky new Digimon song called It’s Spooky In Here by the Baha Men (of Who Let The Dogs Out fame), as well as Angela Anaconda’s I’m Gonna Scare You. The CD will be distributed in more than four million packages of Count Chocula, Boo-Berry and Franken-Berry cereals to support Fox Family Channel’s fourth annual 13 Days of Halloween branded programming initiative. The on-air event will include over 100 hours of Halloween themed episodes from October 19 to 31.
Cereal box backs are set to feature Digimon games, and Angela Anaconda will be highlighted on the side with trivia and info about FoxFamilyChannel.com. The newly-launched website will house a Monster Haunted House game featuring the General Mills monster characters. Reaching over 80 million U.S. households, a series of 30-second tune-in spots running on Fox Family and Fox Kids from October 10 to October 31 will plug the programming initiative and mention the CD offer in a tag. A print ad in September’s Fox Kids Magazine (3.5 million circ) and an FSI in major U.S. newspapers (34 million circ) will support on October 7.
Kurnit hangs his own shingle
Former president of Griffin Bacal Paul Kurnit has branched out on his own, setting up marketing and consulting companies Kurnit Communications and KidShop. Kurnit Communications will focus on new product development, brand strategy and repositioning, and media training. The more specialized KidShop subsidiary will exploit Kurnit’s kid expertise with a spotlight on trends forecasting and marketplace implications, new product development, repositioning and marketing consulting. Kurnit kicks off his new venture with a client list that includes AOL Time Warner’s Parenting Group Privo, a kids on-line permission-based marketing company; Entertainment Software Ratings Board; and the LL Kids division of LL Bean.