TV-Loonland to cash in on Mr. Bean
Munich, Germany-based TV-Loonland has acquired merchandising rights to U.K.-based Tiger Aspects’ upcoming animated series Mr. Bean, covering all German-speaking territories for a minimum three-year term. Based on the popular British live-action series of the same name, Mr. Bean (52 x 12 minutes) delivers the same irreverent humor, with a skew to a younger audience. At press time, no German broadcast deals had been secured. For more details on TV-L’s U.K. licensing strategy, see ‘Loonland `Knox’ on U.K. kid licensing doors,’ page 65.
Carte Blanche develops Canuck licensing program for Pepsi
Toronto-based Carte Blanche Licensing has been named sub-agency of the Pepsi program in Canada by Bradford Licensing Associates, worldwide licensing rep for Pepsi (PCNA) and Pepsi-Cola International (PCI). Headed up by president Andy Jakobschuk, Carte Blanche will expand programs for Pepsi, Diet Pepsi, Mountain Dew and 7Up in all major categories.
Bunnies by the Bay hops into Hallmark
Anacortes, Washington-based Bunnies by the Bay, manufacturer of handmade, collectible plush bunnies and accessories, has leapt into licensing with a five-year partnership with Hallmark. Bunnies by the Bay characters, art and stories will be introduced through a consumer products line spanning cards, stationery, journals, photo albums, gifts, plush and home décor carried in 5,000 Hallmark Gold Crown stores and Hallmark brand retailers in spring 2002.