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Toon magnate Magnus Carlsson shifts to scripts

Happy Life co-creator Magnus Carlsson gets occasional inspiration from the editorial section of the Swedish dailies. It makes him laugh.

Now Carlsson is hoping that his own brand of humor will inspire script sales for his latest business venture. Teaming up...
April 1, 2001

Happy Life co-creator Magnus Carlsson gets occasional inspiration from the editorial section of the Swedish dailies. It makes him laugh.

Now Carlsson is hoping that his own brand of humor will inspire script sales for his latest business venture. Teaming up with Hakan Ostlundh, head writer on the second series of Three Friends and Jerry, Carlsson formed the Stockholm National Script Agency this February.

The new script house focuses on animated films and series, delving into script writing and the development of concept bibles. Still small, with under 10 freelance writers on staff, SNS has drawn interest from various Euro toon houses and is currently working with Egmont Imagination.

Developing properties is still Carlsson’s passion though, and his newest original creation is an animated series called Desmond for kids ages four to eight. A modern fable chronicling the adventures of a cool pig and his animal friends in Raspberry Woods, the 11 x 26-minute concept will debut at MIP-TV this month.

Carlsson is keen to attend the market to see old friends and introduce his new start-up biz. After co-founding Norway-based Happy Life with Peter Gustafsson in 1997, Carlsson left the studio last February due to creative conflicts. With an animation portfolio including properties like Lisa, Da Mob and Three Friends and Jerry-which has been distributed to over 40 countries-Carlsson insists that he is most proud of Robin, a co-production with Nelvana. The teen-skewing animated creation later developed into an MTV Award-winning video for the British band Radiohead.

Carlsson finds it easier and more fun to create material for teenagers because of the daring variety of subjects that appeal to the demo. Sometime in the future, Carlsson would also like to build a music studio, facilitating musical development for series.

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