This month, KidScreen sleuths out two wacky new additions to the world of character-licensed product
Twentieth Century Fox Consumer Products and Hasbro licensee USAOPOLY challenge consumers to guess who committed the murder, in what room and with what weapon in The Simpsons edition of Clue. The game features Bart as Professor Plum, Marge as Mrs. Peacock, Homer as Mr. Green, Lisa as Miss Scarlet, Smithers as Mrs. White and Krusty the Clown as Colonel Mustard.
Nickelodeon Consumer Products and Kraft Foods made an impression on American kids earlier this year with the introduction of Blue’s Clues Kraft Macaroni & Cheese. ‘It took nine months for us to come up with the right combination of food coloring and cheese to create these blue paw-printed pasta pieces that didn’t turn green when the cheese was added,’ says Leigh Anne Brodsky, senior VP of Nickelodeon Consumer Products.