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Copyright Promotions Ltd. has been appointed the U.K.'s exclusive licensing agent for Tomb Raider: The movie by Viacom Consumer Products. The movie, slotted for release in summer 2001, is currently filming at Pinewood Studios, London and will also shoot on location...
October 1, 2000

Copyright Promotions Ltd. has been appointed the U.K.’s exclusive licensing agent for Tomb Raider: The movie by Viacom Consumer Products. The movie, slotted for release in summer 2001, is currently filming at Pinewood Studios, London and will also shoot on location in Cambodia and Iceland. On a musical note, CPL has been appointed the pan-European licensing agency for Winterland’s musical portfolio, which includes Ricky Martin, Backstreet Boys, *NSYNC, DMX and Ice Cube.

Operating through its subsidiary Loonland Merchandising, TV-Loonland will be licensing the rights to exploit its existing and future characters and content in radio plays and on video/DVD to edel media & entertainment, a subsidiary of edel. The five-year contract presently covers German-speaking territories. TV-Loonland productions will be released under the joint label TV-Loonland/edelkids and distributed by edel.

Flair Leisure Products has secured the U.K. license for the Thomas Wooden Railway System from Gullane Entertainment. Flair will replace BRIO as the official supplier on January 1, 2001, and its range of Thomas Wooden Railway products will be sourced from Learning Curve International.

Dan River has entered into a licensing agreement with Sesame Workshop to feature Sesame Street characters on a new line of juvenile bedding and accessories. The vibrant and playful Elmo’s World pattern, inspired by scenes from the series, is expected at retail for fall 2000. Additional patterns are currently being developed for mass, mid-tier and specialty retail.

Pressman Toy Corporation has signed a licensing deal with PorchLight Consumer Products to create and distribute board games and puzzles based on PorchLight Entertainment’s animated TV series Jay Jay the Jet Plane. Among the products Pressman is manufacturing for the U.S. market are two board games, two variations of a 24-piece puzzle, and a three-foot ‘Pal Size’ puzzle.

The characters of ReBoot, the pioneering CGI series airing on the Cartoon Network, are set to appear on a new line of children’s accessories. American Champion Marketing Group, which handles the licensing and merchandising for series producer Mainframe Entertainment, has concluded an agreement with Romar Accessories. The merch will debut in stores in fall 2001 during the back-to-school season. Marketing support will include retail presentations to all tiers and media ads from Irwin Toys, which holds the master toy license for ReBoot. American Champion has recently extended its licensing representation agreement with Mainframe, under which it will launch licensing campaigns for Mainframe’s new Dot’s Bots and Scary Godmother properties. Mainframe is planning to produce both properties as 3-D animated television series slated for release in September 2001.

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