News

Universal’s jiggy cats and danger dino gear

Universal Pictures' and Amblin Entertainment's Jurassic Park III, directed by Joe Johnston (with dinos courtesy of Stan Winston and Industrial Light & Magic), is slated to bow in 2001 with its old merch partners aboard. Hasbro reprises its master toy role...
August 1, 2000

Universal Pictures’ and Amblin Entertainment’s Jurassic Park III, directed by Joe Johnston (with dinos courtesy of Stan Winston and Industrial Light & Magic), is slated to bow in 2001 with its old merch partners aboard. Hasbro reprises its master toy role for a third time, and Random House is also sticking with the sequel as master publishing partner, adding a three-pronged book program to the plot-storybooks and junior novelizations, an adventure novel series for mid-level readers and a non-fiction edu-line about all things dino.

Universal Studios Consumer Products Group also inked a pile of apparel licensees that will trot out at the MAGIC show this month in Las Vegas, hoping to add to the more than US$2.5 billion the franchise has pulled in via worldwide merch sales (exceeding Jurassic Park and The Lost World: Jurassic Park box-office gross of over US$1.5 billion). The new clothes and accessories line is from the following suspects: Fruit of the Loom (boxers and briefs); Trendmasters (watches); ACI (footwear); Drew Pearson (cold weather gear); Haddad Apparel (swimsuits, outdoor duds); JEM Sportswear (kids fashion tops/sets); Kids’ Headquarters (matching sets); and Pyramid Accessories (back-to-school and raingear). All product falls under three themes: Jurassic Park Authentic, a factual approach that taps into the noggin of dino expert Jack Horner, featuring images from Stan Winston Studios; Re-ak Attack, the danger dino fight mode; and Site C, which mixes dino imagery with the film’s location to draw on tropical trends.

USCPG also has a piece of the MAGIC runway sewn up with fashion for girls based on Universal Pictures’ and Riverdale Productions’ Josie and the Pussycats, the live-action, music-driven flick based on the eponymous comics and animated series. In a neat twist, the clothes kids can buy are featured in the movie, as Universal threw licensees and costume designers together to come up with threads for the picture. Licensees include: Jerry Leigh (girls/junior apparel); Pyramid Accessories (back-to-school gear/accessories); and S. Goldberg (footwear). Directed by Harry Elfont and Deborah Kaplan, starring assorted teen draws, the flick bows 2001.

About The Author

Menu

Brand Menu