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FAO readies baby catalog

Hoping to build upon its steady infant goods business, FAO Schwarz plans to launch a new babies catalog this month. Titled FAO Baby, the catalog will feature information on high-end name-brand and private-label goods in the home furnishings, toy and apparel...
June 1, 2000

Hoping to build upon its steady infant goods business, FAO Schwarz plans to launch a new babies catalog this month. Titled FAO Baby, the catalog will feature information on high-end name-brand and private-label goods in the home furnishings, toy and apparel categories for newborns to three-year-olds. FAO will mail out copies of FAO Baby, which it will publish annually, to four million of its customers.

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