Sports signings

Zamboni teams with NHL...
May 1, 2000

Zamboni teams with NHL

Who knew that the Zamboni possessed so much inherent play value? Why the Frank J. Zamboni Company, of course. The Paramount, California-based company that manufactures the machines that are used to resurface ice rinks the world over has inked a cross-licensing agreement with its biggest customer, the National Hockey League. The two companies will combine their logos and trademarks on a variety of product, covering the toy, gift, game, novelty and apparel categories. Roll out of the Zamboni-NHL branded merchandise is expected in Q1 of 2001.

EM.TV looks to fine tune Formula One licensing

With EM.TV’s recent purchase of half of Formula One, overhauling the Euro-based racing organization’s licensing program now becomes one of the company’s top priorities, says Stefanie Schusser, a spokesperson for the German media conglomerate.

Schusser says that EM.TV is planning to develop separate lines of product based on the racing org for high-end, mid-tier and mass retail distribution, and is examining every area of its business, including children’s, where it will be looking to grow its number of licensees for all categories. And F1 certainly has a lot of room to grow. Despite being considered one of the best known sports entities in the world-last year TV broadcasts of F1 races drew 58 billion viewers-the merchandising of the F1 brand has been largely underexploited, says Schusser. In `99, worldwide sales of Nintendo’s F1 computer game-Fomula One’s only licensee-pulled in US$40 million, a figure Schusser says that EM.TV should, at the very least, be able to double by year’s end.

To help expand its licensing program, EM.TV will also try to increase F1′s presence in new markets, including the Mid East and North and South America, by holding more races in those territories. Schusser says The Jim Henson Company (another recent EM.TV acquistion) will manage F1 licensing in North America.

Classic teams with SI Kids

Denver-based sportsco Classic Sport Company has signed an agreement with Sports Illustrated to create a range of novelty and sport balls that bear the Sports Illustrated for Kids logo. The deal calls for Classic to create soccer balls, basketballs and footballs in variety of colors and designs, which are slated to debut exclusively at Toys `R’ Us this June.

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