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TV-Loonland goes public and inks distribution deal with Sony Wonder

Munich-based TV-Loonland is going public on the German stock market (Neuer) at the end of this month. According to CEO Peter Völkle, the production and distribution company plans to use the additional income to finance its new broadband streaming Web site,...
March 1, 2000

Munich-based TV-Loonland is going public on the German stock market (Neuer) at the end of this month. According to CEO Peter Völkle, the production and distribution company plans to use the additional income to finance its new broadband streaming Web site, pour more funds into production, and beef up its distribution activities.

The Web site will provide broadcast-quality toons over the Internet via a satellite dish, and marketing for the site will start in Q2. On the production front, TV-Loonland produced about 100 episodes of programming last year, and Völkle predicts this year’s output to be at the 140-ep mark. On the distribution side, TV-Loonland signed an exclusive deal with New York-based Sony Wonder for 1,100 half hours of catalog and current Sony Wonder and Sunbow programming, including Salty’s Lighthouse and My Little Pony. The deal covers Germany, German-speaking territories and parts of Eastern Europe. German-language Internet rights for the properties are included along with TV, merchandise and home video rights. The deal also gives TV-Loonland a first-look option for Sony Wonder products in those regions. Völkle says other distribution deals are in the works with North American and British companies.

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