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Scholastic and Lucas partner

Scholastic will feel the force once again. The New York-based kids pubco has inked a deal to publish a new title for Lucasfilm imprint LucasBooks. The only book to come out of the deal-according to Scholastic PR, the two companies haven't...
March 1, 2000

Scholastic will feel the force once again. The New York-based kids pubco has inked a deal to publish a new title for Lucasfilm imprint LucasBooks. The only book to come out of the deal-according to Scholastic PR, the two companies haven’t discussed collaborating on additional titles-called The Seventh Tower (US$4.99), is scheduled to hit stores in June in paperback. Penned by Australian author Garth Nix, The Seventh Tower is a fantasy series targeted to readers in the eight to 12 range. Scholastic will release the second book in the series in September, to be followed by two quarterly releases. Starting in April, Scholastic will kick off its marketing campaign in support of the series, which includes a national print ad campaign, a Seventh Tower Web site, and a Seventh Tower kids hotline. Also in April, Scholastic will distribute one million Seventh Tower teaser booklets to kids in the U.S. through its network of school book clubs. The deal marks the second time in the last year Scholastic and Lucas have worked together. Last year, Scholastic published a range of titles based on Lucas’s Star Wars prequel The Phantom Menace.

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