London-based Copyright Promotions has been named Viacom’s exclusive agent for the U.K. and will begin working with Viacom Consumer Products to develop licensing strategies for properties like Star Trek and Sabrina the Teenage Witch. CPLG is also ‘Living La Vida Loca’ after Winterland recently appointed it the licensing agency representing Ricky Martin for the U.K. and the rest of Europe. The licensing program is expected to include apparel, novelty items, keychains, stationery, accessories, jewelry, rubber stamps and annuals. Articulated Ricky Martin dolls launched at Toy Fair, while stationery will hit stores by Easter. Other products will be available for back-to-school. No licensees have yet been announced.
HIT Entertainment has licensed some publishing and merchandising rights for its aspiring dancing mouse property, Angelina Ballerina. Middleton, Wisconsin-based Pleasant Company, a division of Mattel, has secured worldwide publishing rights excluding Japan for the book-based property, as well as worldwide toy and some merchandising rights in North America. The company plans to republish five of the nine original titles, which will be available in September in North America, and merchandise such as plush, apparel, toys, accessories, children’s apparel and home decor will begin rolling out by Q4. An animated Angelina Ballerina series is in the works from HIT Entertainment for delivery in 2001.
Jericho, New York-based Kidz Kraze has signed a license agreement with Hasbro to create inflatable board games based on such classics as Monopoly, Scrabble, Clue and Candyland. The games will roll out across the U.S. this spring. Matching inflatable chairs will be sold separately.
Manley Toy Quest of L.A. has signed a licensing deal with MTV to manufacture a line of hand-held electronic music games, which include a music mixer, music memory game, hand-held virtual video game and an interactive drum studio. Merchandise will roll out by June 2000 in specialty stores.
Americas has inked an
agreement with Florida-based Giftware North America to import Walking with Dinosaurs plush by Giftware International and figurines and cube puzzles by U.K.-based Toyway. Based on the BBC/Discovery Channel co-production, the merchandise will launch in the U.S. to coincide with the State-side premiere of the dino series on Discovery Channel April 16.