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The Powerpuff Girls: Tough girls with big toy plans

Produced State-side for TV but anime-inspired in look, The Powerpuff Girls leapt into toy aisles late last year, and have even bigger plans for the coming months. The superhero trio's appeal is that they are sweet and adorable, yet tough enough...
February 1, 2000

Produced State-side for TV but anime-inspired in look, The Powerpuff Girls leapt into toy aisles late last year, and have even bigger plans for the coming months. The superhero trio’s appeal is that they are sweet and adorable, yet tough enough to defeat monsters, says Brian Weinstock, VP of creative development at Trendmasters, the property’s master toy licensee. The toymaker is targeting primarily girls ages five to 11, although the action-oriented show draws boys and girls.

First up, kindergarten and lab play sets with four-inch dolls will come out for the spring (US$9.99 SRP). Dress-up sets for girls (US$9.99 and US$19.99 SRP) and giant plush topping out at 36 inches high (US$29.99 SRP) will hit stores for Easter. For boys ages five to 11, teens and collectors of all ages, Trendmasters is creating sets with six- to seven-inch monster figures and two-inch Powerpuff Girl figures (US$7.99 SRP) for summer or fall release. The big fourth-quarter offering includes interactive dolls based on the three superheroes (US$39.99 SRP), each with a Power Watch so the owner can send messages to the doll. The dolls will be able to sing songs, tell stories and stand guard over your room.

Out already are 10-inch talking superhero dolls, 3.5-inch key chains with sound, six-inch beanbag plush, 12-inch role-play dolls with sound and inflatable furniture.

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