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Toy Fair 2000

Here's the scoop: High-tech is hot, anime is all-pervasive and licensing is picking itself off the floor....
February 1, 2000

Here’s the scoop: High-tech is hot, anime is all-pervasive and licensing is picking itself off the floor.

See amazing toys that chatter, interact and evolve in ‘High-tech couplings’ (below) as toycos scramble to hook up with the likes of Microsoft and Intel to avoid being left behind. Then, a closer look at the licensing biz: ‘Entertainment licensing’ (page 68) reveals that the rumors about the demise of licensing are greatly exaggerated. Finally, ‘Anime tsunami’ (page 72) gets the lowdown on the latest category to take Toy Fair by storm.

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