After a successful run at Burger King last year, itsy bitsy Entertainment has signed up for a second Teletubbies QSR promo, this time with rival McDonald’s. The ‘Teletubbies Hugs’ kids meal deal marks the third time a property has sneaked through the live-action loophole in the 10-year exclusivity agreement the burger giant signed with Disney in 1997 (Saban’s Power Rangers and Mystic Knights were first). The promo will take place in the early part of the year and includes premium giveaways with Happy Meals, advertising support and cross-couponing with Hasbro pushing Munch and Slurp Teletubbies toys.
Fox Family/Saban will continue to hook up with McDonald’s for Happy Meal promotions. The next promo will go all out with over 20 different Power Rangers Lightspeed Rescue premiums hitting kids meals in May. Fox will follow this with a Burger King QSR promo pushing anime newbie Digimon.
Skippy peanut butter is the latest to partner up with United Media for its Peanuts 50th anniversary. A sweeps will mark a back-to-school promo set for fall 2000, and Snoopy will appear on Skippy labels with the tag ‘The Official Peanut Butter Sandwich of the Peanuts Gang.’ An earlier Skippy tie-in kicked off last month with a national FSI hitting about 40 million homes and a label appearance by Snoopy. Three regional bread brands produced by Bestfoods are also tying in as part of the Peanuts official PB sandwich.
Splattered chickens are just one of the treats awaiting kids in a Cow and Chicken QSR promo hitting 4,000 Carl’s Jr. and Hardee’s restaurants across the U.S. this month. Cartoon Network is partnering up with the food chains to offer about 3.5 million premiums with ‘Cool combos for kids’ meals from February 16 through March 28. Toys include ‘Evil-Cownevil’ cannons and ‘Watch out for that chicken’ wind-up cars (featuring the Red Guy running down Chicken). In-store and on-line ads will support.
Levi Strauss plans to leverage an existing relationship with the WB’s Roswell to launch new brand Lot 53 next spring. Building on an existing Roswell product placement agreement, Levi Strauss will use the cast in upcoming print campaigns and an on-air campaign to air on the WB. Warner Bros. Online will support.