Sony Wonder, Easter 2000 Collection * Studio: various producers * Distributor: Sony Wonder
Prebook & Street Date : Jan. 6, Feb. 1
Price: US$9.98 (VHS only)
Synopsis: SW gets the jump on the holiday with the release of eight Easter-themed kidvid titles.
Promotional & Licensing Partners: Nesquik will offer consumers US$2.50 rebate off purchase of SW Easter titles with purchase of any Nesquik product
Retailer Support: 24- and 36- unit prepack displays
American Tail: The Treasure of Manhattan Island * Studio: Amblin Entertainment * Distributor: Universal Studios Home Video
Prebook & Street Date: Jan. 24, Feb. 15
Price: US$14.98 (VHS only)
Synopsis: A new animated DTV, Treasure is the third installment in the American Tail video franchise, which has grossed US$133 million to date.
Advertising: TV campaign kicks off February 6. Spots will air on Fox Kids Network, Nick, TNT and ABC
Promotional & Licensing Partners: Universal is offering US$3 coupon with purchase of Treasure and one other participating Universal or DreamWorks Family Features title
Retailer Support: Universal Family Fun Center Display in 12-, 18-, 24-, 36-, and 96-unit sizes
Sing a Song with Tigger * Studio: Disney * Distributor: Buena Vista Home Entertainment
Prebook & Street Date: Jan. 25, March 7
Price: US$14.99 (VHS only)
Synopsis: The Pooh crony and soon-to-be big screen star leads off BVHE’s Easter kidvid charge, which also includes releases of Sing Along with Pooh Bear (US$14.99) and Tigger best-of Four Winnie the Pooh Tigger Titles (US$12.99).
Advertising: Tigger print ads will run in parenting magazines beginning in late February; trailering on select Disney videos, United Airlines’ in-flight movies and at Walt Disney World resorts
Promotional & Licensing Partners: BVHE will offer a free Tigger lithograph (US$10) with purchase of select Pooh video and music CD The Tigger Movie Songs and Story
Retailer Support: 23- 48- and 96-piece prepacks available, plus Tigger shelf-talkers, posters, activity sheets, and Tigger pop-out stamps
available in each Tigger video
Scooby-Doo Meets the Boo Brothers * Studio: Warner Bros. * Distributor: Warner Home Video
Prebook & Street Date: Feb. 8, March 14
Price: US$14.95 (VHS)
Synopsis: Newest DTV title starring Scooby kicks off Wave II of WB’s Animation Celebration Century 2000 collection.
Advertising: TV (major broadcast and cable nets), print (Nickelodeon, Disney Adventures, People, Family Fun, Working Mother and Family Life) and Internet (AOL, WB Online); trailering on select WB video titles
Promotional & Licensing Partners: 14 million Swanson Fun Feast Frozen Meals will feature US$2 coupon offers on Boo Brothers videos. The video will also come with Century 2000 savings booklet, offering discounts from Act II Popcorn, Princess Cruises, Fuji Film, Domino’s Pizza, Zenith, Healthy Choice and Kid Rhino; more discounts will be available from Warner’s Century 2000 Online Club (www.warnervideo.com)
Retailer Support: 48-unit merchandisers