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And the Pokénomenon continues...Spanish terrestrial network Tele5 now has broadcast rights to the pocket monster series and began airing the 104 episodes it purchased in December. Meanwhile, Madrid-based BRB International has grabbed Spanish video and licensing and merchandising rights to Pokémon...
January 1, 2000

And the Pokénomenon continues…Spanish terrestrial network Tele5 now has broadcast rights to the pocket monster series and began airing the 104 episodes it purchased in December. Meanwhile, Madrid-based BRB International has grabbed Spanish video and licensing and merchandising rights to Pokémon and plans to launch a home video this quarter, joining a comprehensive merch program already hitting store shelves.

Nelvana has named New York-based Eden its newest licensee for a line of toys based on Little Bear. The line, which will be delivered to retail this summer, includes beanbag and classic plush, magnetic play sets, musical toys, pull toys and infant toys. Eden, which has rights in Canada and the U.S., will distribute infant toys to all distribution channels, including specialty and mass markets, but broad-age plush will be found only at specialty shops.

New York-based Children’s Apparel Network has picked up the master apparel license to the Peanuts property from United Media. An extensive infant and toddler clothing line will debut at the MAGIC apparel show in February and is slated to hit shelves by fall 2000. The deal comes as Snoopy and the Gang celebrate their 50th anniversary. The strip will be retired early this year.

Italy-based Rainbow’s series Tommy & Oscar, which is set to begin airing this year in 20 countries, is introducing a full-fledged merchandising program. It includes a HappyOscar speaking plush, which launched at Christmas in the Italian market, as well as other merchandise like stationery, apparel, linens, gifts and novelties, books and comics, which will be available worldwide in 2000.

Australian agent Haven Licensing has signed on numerous licensees to manufacture Simpsons merch. Australia-based Clothes Scene is producing various cargo-themed outerwear products for the teen market for a February rollout. The U.K.’s Kinnerton will produce confectionery products, Caprice Australia will make bedroom accessories, and JNH Australia will produce lamps.

HIT Consumer Products is looking for licensees for a full range of Percy the Park Keeper merch to roll out in the fall, mostly targeting the gift market in the U.K. and internationally.

Three new licensees have signed on with Cinar to produce Wimzie’s House back-to-school gear for the fall. Braha Industries of New York is the footwear licensee, J.C. Kids of New York will launch activewear, playwear and swimwear, and New York-based Gurilla Biscuit Entertainment is producing backpacks, bags and novelty accessories. All merchandise is available in North America only.

Ellipse License Germany has signed on numerous licensees to produce Teletubbies items, due out this spring and summer. Carl Herding of Bocholt, Germany will produce blankets for retail by spring 2000, Kinnerton will do chocolate products for specialty food shops for Easter, Mapa of Zeven will make baby bottles, Hamburg’s Morgenstern will produce terrycloth products for toy, department, retail, gift and bath shops, and UPP of Hanau will make toy boxes for the spring.

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