Hasbro is set to launch its own on-line games portal in mid-2000. The advertising and e-commerce-supported games.com site will house 50 games and may generate additional revenue through subscriptions as well as pay-to-play tourneys.
New York-based kids community site MaMaMedia has been named the primary kid content supplier for Internet service provider Earthlink. The revamped Earthlink KidZone site will relaunch in Q1. In other ISP deals, MaMaMedia programs will be available in the U.K. through World Online International and AOL, which will also offer the site in Australia. Starmedia, an Internet company targeting Spanish- and Portuguese-speaking surfers, will feature MaMaMedia programs in Latin America, Brazil, Spain and the U.S. All sites are scheduled to go live in Q1.
KIDZ-TV.com is soft launching this month in the Philippines and Singapore. The Internet and TV convergence site will offer broadcast-quality films for free during its first year of operation, after which a subscription fee will kick in. Subscription will include the KIDZ-TV channel for movies and toons, KIDZ-TV@Play for edutainment games and puzzles, KIDZ-TV Chat Box and KIDZ-TV Shopping.
Redwood City-based Electronic Arts has inked an exclusive, multiyear, worldwide licensing deal with MGM Interactive to publish titles based on the James Bond property for PC and game console platforms. The first title will be based on the latest Bond movie, The World is not Enough, and will ship in 2000.
San Jose, California-based Infogrames is developing a PC CD-ROM title for the 10 and up crowd based on the arcade racing game Buggin’. As part of a license deal with German car company Volkswagon, the title will feature the new bug when it streets in February for US$30.