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Video releases

Rugrats I Think I Like You * Studio: Klasky-Csupo, Nickelodeon Pictures * Distributor: Paramount Home Video...
December 1, 1999

Rugrats I Think I Like You * Studio: Klasky-Csupo, Nickelodeon Pictures * Distributor: Paramount Home Video

Prebook & street date: Dec. 7

Price: US$12.95 (VHS only)

Synopsis: Two Valentine’s Day themed Rugrats eps make their debut on video. I Think also includes three other Rugrats cartoons.

Advertising: National print campaign targeting moms to kick off in January

Promotional & licensing partners: Videos come with insert for US$5 mail-in rebate with purchase of one Nick CD-ROM title from Mattel

Retailer support: 12, 18, 26 and 48 merchandisers

Tarzan* Studio: Disney * Distributor: Buena Vista Home Entertainment

Prebook & street date: Dec. 21 Feb. 1

Price: US$26.99 (VHS) US$39.99 (DVD)

Synopsis: The DVD-ROM-enabled DVD comes with Internet links, trivia game and read-alongs. On March 21, BVHE will also release the Tarzan Collector’s Edition DVD featuring added footage of the making of the movie, plus interviews with the film’s creators.

Advertising: Major TV, print, radio, on-line and outdoor advertising campaigns kick off in mid-January

Promotional & licensing partners: McDonald’s will offer eight connecting Tarzan toy premiums from January 28 to February 24; US$10 rebates from Activision on Tarzan N64 video game; US$2 savings on purchase of Energizer batteries; Kid Cuisine will offer free Tarzan trading cards; free Tarzan book offer (with purchase of video only) from Grolier; US$3 rebate from Walt Disney Records on Tarzan album; on-line sweepstakes at Tarzan.com; Radio Disney promotion

Retailer support: DVD and VHS come with coupon booklet for discounts on select BVHE titles; merchandisers available in 24-, 48- and 160 unit prepacks

Teletubbies: Big Hugs * Studio: Ragdoll Productions * Distributor: Warner Home Video

Prebook & street date: Jan. 4 Feb. 1

Price: US$14.95 (VHS only)

Synopsis: The Tubbies have Valentine’s Day on their minds for the franchise’s latest vid release.

Advertising: TV: NBC, ABC, The WB, Fox, TNT, Lifetime

Print: Practical Parenting, Sesame Street, Parents, Child

Promotional & licensing partners: Promo partners include Scholastic, American Greetings and Thermos

Retailer support: 18-, 24- and 36-piece configurations

An Extremely Goofy Movie * Studio: Disney * Distributor: Buena Vista Home Entertainment

Prebook & street date: Jan. 18 Feb. 29

Price: US$12.95

Synopsis: DVD version for this new title starring the classic Disney pooch comes with trivia game and read-along activity.

Advertising: National TV, print, radio, outdoor and Web advertising; trailering on select BVHE releases

Promotional & licensing partners: McDonald’s will offer eight Goofy toy premiums with its Happy Meals starting in March, Happy Meals bags will feature US$5 rebate coupons good with purchase of Goofy video/DVD and movie soundtrack; Parkay will tie in with Tarzan trading cards, plus US$4 consumer rebate and Goofy P.O.S. materials; Kid Cuisine will distribute Goofy movie art via FSI on February 27; Goofy videos will also come with US$3 coupon off purchase of Tarzan video

Retailer support: 24-,48-,96- and 160 unit prepacks

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