Thanks to a new branding package for Cartoon Network Asia, kids have the chance to act out bizarre scenarios such as warding off evil robots with a flamenco dance. ‘Get Tooned’ is an innovative 20-pack of 60-second interstitials launching January 1. Each spot will start with 45 seconds of live-action adventure starring the kids and will wind up with 15 seconds featuring ‘cartoonized’ versions of the stars.
Winners were chosen from each of Cartoon’s four Asian feeds to star in the promos through a contest asking kids to send in arguments on why they’re cut out to be cartoon stars. The winners got the chance to be one of five characters appearing in the interstitials, including Flamenco Kid, Banana Boy, Construction Kid, Ninja Kid and Rollercoaster Kid.
The branding package is noteworthy for being the first project taken on by new Trivandrum, India-based animation studio Toonz Animation India, which is working on the animated segments. Recently launched by Bill Dennis, past head of feature animation at Walt Disney and CEO of Bombay’s RM/USL Studios, the studio will specialize in commercials, contract animation and original content productions. Dennis says he anticipates finalizing several contract animation deals and getting the green light for two independent pilots in the near future.