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ABC sends kids to the garden

ABC for Kids has come up with another ingenious way to expand its brand-in the garden. Kids gardening merch based on the ABC's decade-running adult gardening series Gardening Australia is on the way. Brand extension plans for the TV series include...
December 1, 1999

ABC for Kids has come up with another ingenious way to expand its brand-in the garden. Kids gardening merch based on the ABC’s decade-running adult gardening series Gardening Australia is on the way. Brand extension plans for the TV series include a range of gardening product for kids, such as seeds and tools, along with friendly garden characters. A range of adult Gardening Australia merch already exisits, but the kids version would have a younger-looking logo, hangtags and packaging. Product would encourage the preservation of Australia’s native plants. ABC Licensing is also looking at putting a kids section into Gardening Australia magazine, which is based on the ABC TV series and published by Sydney-based Federal Publishing.

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