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Video releases

Wild Wild West * Studio: Peters Entertainment/Sonnenfeld-Josephson Productions * Distributor: Warner Home Video...
November 1, 1999

Wild Wild West * Studio: Peters Entertainment/Sonnenfeld-Josephson Productions * Distributor: Warner Home Video

Prebook & Street Date: Nov. 2, Nov. 30

Price: US$22.96 (VHS), US$24.98 (DVD)

Synopsis: DVD goodies include behind-the-scenes doc plus music vids from Will Smith and Enrique Iglesias.

Advertising: TV: national broadcast and cable Print: Entertainment Weekly, People, Vibe and TV Guide

Promotional & Licensing Partners: US$5 mail-in rebates on purchase of WWW soundtrack or Austin Powers: The Spy Who Shagged Me (VHS or DVD); US$10 mail-in rebate on WWW CD-ROM game.

Retail Support: Merchandisers: 24-, 48-, 60- and 96-unit configurations

Babar: King of the Elephants * Studio: Nelvana * Distributor: HBO Home Video

Prebook & Street Date: Nov. 23, Dec. 21

Price: US$19.96

Synopsis: Babar trundles over to video after pulling in a meager US$49,000 this year in a limited U.S. theatrical run.

Advertising: Print: Parenting Magazine, People and Family Fun; trailering on select WHV kid and family titles; coverage on Applebee’s Neighborhood Grill and Bar Web site

Promotional & Licensing Partners: Applebee’s to offer free Babar place mats, collector’s cups and sticker sheets beginning in January. Parenting Magazine is offering US$5 rebate offer on Babar vid to all new subscribers. Sears Portrait Studios will feature Babar cutouts. National sweepstakes, which runs from December to January, for a free family trip to Disney World. Borders will distribute US$5 rebates off vid in its Reading 2000 Children’s Program.

Retail Support: Free Babar in-pack activity books; merchandisers available in 12- up to 48-unit configurations; 30- and 60-second in-store radio scripts

Steven Spielberg Presents: Animaniacs Wakko’s Wish * Studio: Amblin Entertainment * Distributor: Warner Bros.

Prebook & Street Date: Nov. 23, Dec. 21

Price: US$19.96 (VHS)

Synopsis: DTV title is part of the Family Movie Favorites wave of WHV’s Century 2000 Collection.

Advertising: TV: national broadcast and cable

Print: Entertainment Weekly, Time, Sports Illustrated, US, Parenting, Premiere, Disney Adventures, In Style, Family Fun Trailering on select Century 2000 titles.

Promotional & Licensing Partners: Specially marked Century 2000 videos include savings booklets (valued at US$200) with promo incentives from ACT II Popcorn, Swanson, Kraft Macaroni & Cheese, Kids AOL, Dairy Queen, Campbell’s.

Retail Support: Video comes with on-pack Animaniacs premium; merchandisers available in 18-, 24-, 36- and 48-units

Batman Beyond: School Dayz, Disappearing Inque, Tech Wars * Studio: Warner Bros. Television Animation * Distributor: Warner Bros.

Prebook & Street Date: Nov. 23, Dec. 21

Price: US$12.95 each

Synopsis: All three titles include three eps taken from the Kids’ WB! animated TV series Batman Beyond.

Advertising: Print: Sports Illustrated for Kids, Disney Adventures, Boy’s Life, D.C. Comics, Nickelodeon Magazine

Promotional & Licensing Partners: Eight million boxes of Kraft Macaroni & Cheese will feature Batman box art, plus

US$3 rebates off video titles; QSR deal with Burger King.

Retail Support: merchandisers available in

multiple sizes.

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