Radio Disney is hitting the road next June to kick off a 10-city U.S. ‘World Tour.’ The event is designed to help listeners get to know the station and its personalities, such as Just Plain Mark and Zippy, while giving sponsors live access to the kids radio market. The tour will feature performances by up-and-coming pop music acts and give kids the chance to participate in games such as jingle-singing contests and a whipped-cream sculpture contest. Sponsors will have the opportunity to display signage, demonstrate products and conduct giveaways. The tour, produced by the Walt Disney Special Events Group, is expected to reach about 100,000 people as it travels through Seattle, San Francisco, Los Angeles, Phoenix, Houston, Dallas, Atlanta, New York, Boston and Chicago.
MaMaMedia and General Mills are partnering this December for a repeat of last year’s cross-promotion. General Mills will distribute 26.8 million packs of Betty Crocker Fruit by the Foot, Fruit Roll-Ups and Fruit Snacks, each carrying three teasers for new games on the MaMaMedia site along with the site address. The Betty Crocker brands will in turn sponsor the Web games and display on-site advertising. The multimillion-dollar contra deal also includes Fruit Snacks ads in MaMaMedia’s magazine. Both companies plan to pursue similar partnerships in the future.
Dairy Queen is getting goofy for a November partnership with Saban to promote Fox Family Channel’s Space Goofs. Four Space Goofs toys, including a spinning top, transforming play cube, inflatable wobbly ball and super bouncy ball, will be available at Dairy Queen restaurants across the U.S. Fox Family Worldwide also teamed up with over 500 Cost Cutters hair salons during September and October to offer kids mini-pinball machine Space Goofs premiums with regularly priced hair cuts.
Expect to find more than enchiladas and chihuahuas when you visit Taco Bell in 2000. Five collectible toys based on the Fox Kids Network series Big Guy and Rusty the Boy Robot will be available to Taco Bell customers beginning January 24. The four-week promotion will also feature POP displays at over 5,000 Taco Bell stores across the U.S. and Canada.
McDonald’s and Walt Disney World mark kid accomplishments
* McDonald’s Corporation and The Walt Disney Company are teaming up with UNESCO to ring in the new millennium by celebrating the accomplishments of 2,000 kids from around the world. The Millennium Dreamers program will select 2,000 kids on the basis of their creativity and contributions to local communities, then whisk them off to the Walt Disney World Resort for a special recognition event in early May. Kids can either pick up nomination forms at McDonald’s restaurants worldwide or enter via the two companies’ Web sites. Elementary and secondary schools in the U.S. will also distribute forms.