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Copyright fights child cruelty

This fall, London-based Copyright Promotions Licensing Group is concentrating licensing efforts and activities on charities and its ongoing evergreen properties....
September 1, 1999

This fall, London-based Copyright Promotions Licensing Group is concentrating licensing efforts and activities on charities and its ongoing evergreen properties.

CPLG recently signed a deal with U.K.-based Fast Forward Music to produce audio tapes and CDs for Happy Kids, the brand representing the National Society For the Prevention of Cruelty to Children. The tapes and CDs, which feature a collection of familiar children’s nursery rhymes, songs and activities, are currently available at bookstores, audio retailers, specialty shops and in catalogs in the U.K. PMS International signed on as an NSPCC Happy Kids licensee in August to produce plush, stationery, keyrings, figurines, backpacks, bags, tableware and lunchboxes.

Italo Cerullo of CPLG says the Happy Kids license will eventually be developed into its own original characters and stories, and CPLG is currently looking for other Happy Kids licensees.

Each Happy Kids licensee will donate a portion of proceeds towards the NSPCC’s work with children and families, with the amount decided upon by individual licensees. ‘It’s an altruistic commitment by licensees,’ says Cerullo.

In addition, CPLG is the official licensor of the ‘Full Stop’ campaign, which aims to eradicate child cruelty within a generation. Copyright Promotions plans to launch a full-fledged licensing campaign for the Full Stop logo, including product categories such as publishing, apparel and stationery.

Copyright has also announced a new Mr. Men and Little Miss licensee; England-based Kirpac Ltd. will make children’s prepacked, ready-made meals available this month in the U.K. AD

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