London-based licensing agency Mollin Licensing has secured the U.K. rights to Gaumont Multimedia’s hit kids cartoon Oggy and the Cockroaches.
Mollin’s licensing manager Ross Walker says because the cartoon is a silent animation, it will have wide international appeal in terms of licensed products in the U.K. The series stars a cat named Oggy who cannot get away from three meddling cockroaches. ‘It has a slight anarchic kick,’ says Walker.
Oggy recently completed its first 26-episode run on the U.K.’s CITV, and a second 78-ep series will be sold at MIPCOM `99. The toon has also aired in the U.S. on Fox Kids.
Mollin plans to focus on toys, along with other categories including apparel for infants and kids, gifts, publishing and figurines. ‘Given the nature of the character itself and its appeal, I think plush is very much the forefront.’ Spring 2000 may also see the introduction of stationery and lunchboxes, to capitalize on the back-to-school market. AD