Sports signings

Rugrats join the MLB...
August 1, 1999

Rugrats join the MLB

Nickelodeon is partnering with Major League Baseball to create a line of sports apparel for kids based on its Rugrats property. The product line, which is aimed mostly at boys, will include T-shirts, jerseys and accessories such as hats, all featuring Rugrats characters combined with the logos of Major League Baseball’s 29 teams. MLB licensees will work together with Nick’s own licensees to create the merchandise, which is slated to hit stores in spring 2000.

Extreme Scooby and Looney balls

San Diego, California-based sporting goods manufacturer Fotoball USA has signed a three-year agreement with Warner Bros. Consumer Products to create a range of licensed sports equipment that incorporates WB’s Looney Tunes characters. Fotoball will produce Looney Tunes balls and related accessories for the following sports: baseball, basketball, football, soccer, volleyball and children’s sports. All of the products will be available in major sporting goods stores and mass retail outlets starting in the fourth quarter of 1999.

Warner Bros. Consumer Products has also decided to take meddling canine Scooby-Doo into the sports arena with a new merchandising program that will focus primarily on licensed extreme sports products and accessories. Thus far, WB has signed on licensees to produce skateboards (Brookfield Athletics), swimming accessories (Hedstrom’s Coral Division), ski hats (Bula), and golf equipment (Club De Golf). WB is also looking for companies to create product in the tennis and ski equipment categories. The merchandise, all of which will feature new Scooby art, will hit stores in spring 2000. WB plans to provide a sneak peek of the products at February’s Supershow in Atlanta.

Eat your WCW vitamins

Tampa, Florida-based TrimFast Group Inc. has signed an agreement with WCW Wrestling licensor Leisure Concepts, to produce a line of WCW energy bars. An all-natural vitamin and mineral snack, the WCW/NWO Ultra Energy Bar is aimed at consumers ages eight and up, and will hit store shelves on September 30. TrimFast will be marketing the bars, which retail for US$1.59 each, through TV and radio spots and on-line on WCW’s Web site beginning in the fall.

About The Author


Brand Menu