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Expand widens its scope to include French explorer

Paris-based Expand Licensing recently launched a licensing program based on the Jacques Cousteau Society. Three new brands are based on the late sea explorer's 'declaration for the next generation,' including the For Cousteau Society (aimed at a family audience) and Generation...
August 1, 1999

Paris-based Expand Licensing recently launched a licensing program based on the Jacques Cousteau Society. Three new brands are based on the late sea explorer’s ‘declaration for the next generation,’ including the For Cousteau Society (aimed at a family audience) and Generation Cousteau (aimed at kids ages four to 12).

Bruno Zarka, executive manager of licensing for Expand, says merchandise will include watches commemorating the 25th anniversary of the Jaques Cousteau Society by China’s Pacific Concept (launching this September in the U.K. and U.S.); wooden models for the U.K. market by European company Soclaine; jigsaw puzzles by Germany’s Ravensburger; and board games by France-based Druon. From State-side licensees come CD-ROMs by Visiware, die-cast by Claytown Collectibles and candles by Avalanche.

Generation Cousteau education-based merchandise for kids will be developed over the next two years.

Expand is also gearing up to launch its first batch of Thomas and Friends merchandise at public trade show Si On Jouait in Paris this November. The Thomas series airs in France September 4. Thomas merchandise will include books, toys, accessories and more. Tomy has signed on as master toy licensee, while Egmont has worldwide publishing rights outside of North America.

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