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TRU captures Imaginarium

Toys `R' Us has announced plans to buy Saddle Brook, New Jersey-based specialty toy chain Imaginarium Toy Centers Inc. Pending the deal's consumation later this month, TRU will implement special Imaginarium boutiques, featuring popular educational toys, into of all of its...
August 1, 1999

Toys `R’ Us has announced plans to buy Saddle Brook, New Jersey-based specialty toy chain Imaginarium Toy Centers Inc. Pending the deal’s consumation later this month, TRU will implement special Imaginarium boutiques, featuring popular educational toys, into of all of its C-3 stores. Additionaly, TRU is also considering adding stand-alone Imaginarium locations to the 41-store chain.

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