Licensing 99 international

63 Licensors' leading indicators for plotting merchandising strategies...
June 1, 1999

63 Licensors’ leading indicators for plotting merchandising strategies

68, 72 From The Spy Who Shagged Me to Tim Burton’s Sleepy Hollow,

a roundup of key properties at Licensing 99

70 Newest Star Wars toy invasion unleashes shopping mania

82 Factors for foreign crossover: The challenge of rolling licensing programs across cultural boundaries

Property profiles: Close-up snapshots of property-launching plans

74 Big Guy and Rusty the Boy Robot

76 Sabrina the Animated Series

78 Rotten Ralph

80 Roswell Conspiracies: Aliens, Myths & Legends

Licensing news elsewhere in this issue:

52 The kid psychology behind licensing successes

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