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Mattel breathes new life into Purple Moon

Mattel plans to purchase girls entertainment producer Purple Moon. News of Mattel's intention to buy the Mountain View, California-based company comes barely a month after Purple Moon closed down operations, due to consolidation in the software industry. Purple Moon marks the...
April 1, 1999

Mattel plans to purchase girls entertainment producer Purple Moon. News of Mattel’s intention to buy the Mountain View, California-based company comes barely a month after Purple Moon closed down operations, due to consolidation in the software industry. Purple Moon marks the latest addition to Mattel’s ever-expanding roster, which has been beefed up by acquisitions of the Pleasant Company last June and The Learning Company in December.

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