Hitting store shelves. . .

Baby Huey's...
March 1, 1999

Baby Huey’s

Great Easter Adventure

Release Date: March 2

Minimum Advertised Price: US$13.95

Studio: Harvey Home Entertainment

Distributor: Columbia TriStar Home Video

Synopsis: The world’s largest baby duck, created in 1950 by Marty Taras, stars in his first movie ever. In this live-action title, Baby Huey hatches, and is adopted by a human family. This musical comedy includes five new songs and a bonus Baby Huey cartoon called ‘Daycare Duckie.’

Advertising: TV spots on Nickelodeon, Fox Family Channel, Animal Planet, Nick at Nite and Lifetime; print ads in Harvey, the Magazine for Kids; trailers on other CTHV titles; the title will also benefit from the exposure the property has received as part of the Harveytoons series on Fox Family Channel

Promotions: colorforms activity kit inside each Duracase package, Baby Huey chocolates released by Pangburn Candy last month

Retail: Duracase and slipsleeve packaging, 15-, 30-, 45- and 60-unit merchandisers, theatrical-size poster, retailer and distributor incentive of a free Baby Huey clock with the purchase of a 10-pack

What a World We Share!

Release Date: March 9

Suggested Retail Price: US$14.95

Studio: Lyrick Studios

Synopsis: Barney and his friends travel to France, Canada and Mexico in search of Stella the Storyteller’s lost suitcase. On the way, they meet a French magician, a Canadian Mountie and a Mexican piñata maker, who teach the travelers about manners and sharing. The title includes 14 songs.

Additional Features: The video is encoded to interact with the Microsoft ActiMates Barney.

Advertising: Print ads in TV Guide, Parents, Woman’s Day, People, Parade and other lifestyle and family magazines

Promotions: The video kicks off a year-long, national consumer cross-promotion in the U.S. with Luvs Diapers, which will offer a US$4 instant-rebate coupon. The cross-promotion, running through February 2000, will be supported with advertising that is expected to deliver 50 million impressions.

Retail: 18-, 24- and 36-unit floor displays, and 12- and 24-unit counter displays

Mickey’s Once

Upon a Christmas

Release Date: projected for a November release

Suggested Retail Price: TBA

Studio: Walt Disney Home Video

Distributor: Buena Vista Home Entertainment

Synopsis: This full-length title features three Christmas-themed shorts starring the classic Disney characters in new productions. The video includes ‘A Very Goofy Christmas,’ ‘Donald Duck: Stuck on Christmas,’ and ‘Mickey and Minnie’s Gift of the Magi.’

Ad, promo and retail support: This title, to be released as part of the Disney Video Premieres line, will likely get a theatrical-style premiere event. Disney will support the release with activities across its divisions, and plans to capitalize on the large existing licensed product business behind the classic characters.

About The Author


Brand Menu