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Advertising to kids: Creative

In this second part of a three-part series on advertising to kids, we hone in on creative. The brains behind some recent kid-targeted ad campaigns discuss how to make creative that gets kids' attention, whether the medium is TV, the Internet...
February 1, 1999

In this second part of a three-part series on advertising to kids, we hone in on creative. The brains behind some recent kid-targeted ad campaigns discuss how to make creative that gets kids’ attention, whether the medium is TV, the Internet or radio, and chief creative officer Chris McKee shares his checklist of likely ingredients for getting a laugh from the peanut gallery.

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