Universal has teamed up with Quaker Oats for a major cross-promotional deal around the release of The Land Before Time VI: The Secret of Saurus Rock. Beginning in January, the partners will offer an FSI with two coupons. The first is for savings on Quaker Instant Oatmeal Dinosaur
Eggs and the second is for a dollar off the US$19.98 price of the video. The sixth installment of the Land Before Time series (from Universal Family Home Entertainment and distributed by Universal Studios Home Video) welcomes Kris Kristopherson to the cast of dinosaurs. There is a national advertising plan in progress for the video, including TV spots, print and radio. Universal has also teamed with Equity Toys, Dairy Queen, Sound Source Interactive and BAMA Jams and Jellies to promote the video.