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New Releases

The Rescuers...
January 1, 1999

The Rescuers

Release Date: January 5

Price: US$24.99

Studio: Walt Disney Home Video

Distributor: Buena Vista Home Entertainment

Synopsis: Bernard and Miss Bianca fend off another Disney villainess in the re-release of this kids favorite.

Advertising: Network, cable and syndicated TV campaign, print, in-store standees and posters, trailer on other Disney videos, mail-in offer on a hardcover book and on-line services.

Our Friend Martin

Release Date: January 12

Price: US$14.98

Studio: Twentieth Century Fox Home Entertainment

Distributor: Twentieth Century Fox Home Video

Synopsis: Made with the assistance of Dr. King’s family, this video is the story of two sixth grade students who travel back in time to meet Martin Luther King at various stages of his life.

Promotional Partners: Motown Records, Reel.com

Sesame Street: Let’s Eat! Funny Food Songs

Release Date: January 12

Price: US$12.98

Studio: Children’s Television Workshop

Distributor: Sony Wonder

Synopsis: The 30-minute video follows Grover, the waiter, as he

and restaurant patrons croon about food and its consumption.

Advertising: Drypers FSI containing a coupon for Sesame Street audio or video products, on-screen advertising at 860 Loews Cineplex Theaters and on-pack coupon book for other Sesame Street merchandise.

Promotional Partners: Drypers, Loews Cineplex, Golden Books

Teletubbies Nursery Rhymes

Prebook Date: January 12

Release Date: February 9

Price: US$14.99

Studio: PBS Kids, Ragdoll Productions, itsy bitsy Entertainment Company

Distributor: Warner Home Video

Synopsis: PBS favorites, the Teletubbies, teach children nursery rhymes.

Advertising: In-store posters and ad danglers.

Antz

Release Date: February 9

Price: US$26.99

Studio: DreamWorks SKG

Distributor: DreamWorks SKG

Synopsis: A CGI-animated pic about a worker ant who questions his place in the cosmos. Features vocal talents of Woody Allen, Sharon Stone, Gene Hackman and Sylvester Stallone.

Advertising: National print and TV campaigns.

Promotions: US$5 mail-in rebate with purchase of Antz and other select DreamWorks videos.

Sing a Song With Pooh Bear

Prebook Date: January 12

Release Date: February 23

Price: $14.99

Studio: Walt Disney Home Video

Distributor: Buena Vista Home Entertainment

Synopsis: Winnie the Pooh and his animal pals sing, and anyone who can read the on-screen lyrics is welcome to join in.

Advertising: National print and TV campaigns, a float in the Easter Parade and trailers on Disney home videos.

Promotional Partners: McDonald’s, Hershey’s

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