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Wimzie brings a soft touch to interactive games

Montreal's Cinar Films is bringing some 'emotional intelligence' to the shoot `em-up-and-grab-the-loot world of interactive games this summer with the release of Play Along With Wimzie and A Surprise for Horace, the first two CD-ROMs based on the PBS preschool series...
January 1, 1999

Montreal’s Cinar Films is bringing some ‘emotional intelligence’ to the shoot `em-up-and-grab-the-loot world of interactive games this summer with the release of Play Along With Wimzie and A Surprise for Horace, the first two CD-ROMs based on the PBS preschool series Wimzie’s House. The titles, which are slated to debut with simultaneous DVD-ROM versions at Toy Fair in February, continue the series’ goal of teaching kids about positive social interaction.

Simon & Schuster has signed on as distributor for the games, which were co-produced with Montreal’s Micro-Intel, and will have them on North American retail shelves by the start of summer 1999. Targeted to the three to seven set, the Wimzie titles are available in both French and English at a price of US$19.95 each.

Play Along and A Surprise for Horace represent the first two of a five-game series that Cinar is developing around the Wimzie property, all of which will be available in CD- and DVD-ROM packages. Cinar is focusing on marketing the games to the educational industry, in hopes that licensed Wimzie product (including plush toys by Eden, instructional activity books for schools by Carson-Dellosa and home videos by Sony Wonder that will be released in September 1999) will be used exclusively by North American day care facilities.

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