Viewers in India can now watch ‘all animals all the time’ thanks to the January 5 launch of the 24-hour, family-oriented Animal Planet channel. The co-venture between Discovery Communications Inc. (DCI) and BBC Worldwide features DCI’s Zoo Venture and the BBC’s All Creatures Great and Small, along with animal dramas, true-life stories and wildlife series from the BBC’s Natural History Unit. The India launch of the channel follows the launch of the weekly branded Animal Planet block on India’s Doordarshan metro channel DDII last October.
In related DCI news, Discovery Networks is expanding the broadcast of Discovery Kids in Asia and India to seven days a week from a single day. DCI is also making inroads into Australia with a new kids lineup.