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MIP Asia

Despite Asia's economic difficulties, the children's television market in the region remains active. MIP Asia organizers expect this year's event to be about the same size as last year's, with the licensing component seeing steady growth. International children's channels discuss their...
December 1, 1998

Despite Asia’s economic difficulties, the children’s television market in the region remains active. MIP Asia organizers expect this year’s event to be about the same size as last year’s, with the licensing component seeing steady growth. International children’s channels discuss their plans to get in at the ground floor, and local programmers outline what they look for when acquiring foreign children’s shows.

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