New Releases

Billboard Dad...
November 1, 1998

Billboard Dad

Release Date: November 10

Price: US$19.96

Studio: Dualstar Video

Distributor: Warner Home Video

Synopsis: In this DTV release, the Olsen twins play matchmakers for their recently divorced father.

Advertising: Print (TV Guide, People, Entertainment Weekly, New York Daily News, The Los Angeles Times, Disney Adventures), TV (ABC, Fox Family Channel, WB, TBS, Cartoon Network and Nickelodeon)

Promo Partners: Mall of America

Retail: 18-,24-,36-, 48- and 96-unit merchandisers; Billboard Dad posters; tiered rebate for retailers that supports five select WB titles.

An All Dog’s Christmas Carol

Release Date: November 17

Price: US$14.95

Studio: MGM Home Entertainment

Synopsis: Canine characters from TV series reprise their roles in this animated musical DTV release.

Advertising: Print (Child Magazine, Parents, Family Fun, Family Life, Parade, Parenting, People and Nickelodeon), TV (CBS, NBC, ABC and Fox Family)

Promo Partners: Denny’s Restaurants, Innopet Veterinarian Formula Pet Food

Richie Rich’s Christmas Wish

Release Date: November 10

Price: US$19.96

Studio: Harvey Entertainment

Distributor: Warner Home Video

Advertising: Print (People, Entertainment Weekly,

Parents, Disney Adventures, Nickelodeon, Parenting, Family Fun), TV (ABC, NBC, Fox, TNT, WB Kids, Cartoon Network, Nickelodeon, TBS, Fox Family Channel, Discovery Channel)

Promotional Partners: Discovery Zone (each video box includes a gold-tone money clip with Richie Rich play money that doubles as coupons for Discovery Zone stores), Fox Family Channel (stars from the vid will Fox Family programming, and promo spots and 15- and 30-second safety PSAs will air on the channel)

Retail: 12-, 18-, 24-, 36-, 48- and 96-unit displays, posters.

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