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Dinosaurs hit the ice age

This December, The Secret of Saurus Rock meets rocky road as Universal Studios Consumer Products Group teams up with Dairy Queen to launch a massive character-driven promotion for the sixth The Land Before Time home video....
November 1, 1998

This December, The Secret of Saurus Rock meets rocky road as Universal Studios Consumer Products Group teams up with Dairy Queen to launch a massive character-driven promotion for the sixth The Land Before Time home video.

Participating Dairy Queen stores across the U.S. and Canada will distribute velcro wristbands fastened to a Cera water squirter, a Chomper action figure, a Littlefoot pullback toy, or a Ducky whistle. These ‘Wristables’ will be free with Kid’s Meals or 99 cents with other purchases. The promotion will be supported by character cake designs, posters and ad slicks.

A cross-promotion with BAMA Jams and Jellies is also running until next February. It features six scenes from the new video on over one million collectible jelly jars.

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