With the power and reach of Sony Wonder behind her, Barbie’s new band Beyond Pink is becoming difficult to ignore. To promote the release of the Beyond Pink album on October 13, Sony produced a music video, released a radio single and scheduled audio and video in-flight promotions this month on American Airlines, U.S. Air and Delta Air Lines. Five million people will see the promo on American Airlines alone.
The in-flight promotions may include the video Boys Will Be Boys, a three-minute, live-action Crash Films production directed by Glen Wiseman. An original script written for the video features actors playing Mattel’s Barbie, along with fellow band members Christie and Teresa.