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1998 Golden Marble Award Winners

Ad agencies, clients and creative services suppliers took home the Marbles last month at the first awards show to celebrate excellence in children's advertising. The Golden Marble Awards took place at PIER SIXTY at Chelsea Piers in New York City before...
October 1, 1998

Ad agencies, clients and creative services suppliers took home the Marbles last month at the first awards show to celebrate excellence in children’s advertising. The Golden Marble Awards took place at PIER SIXTY at Chelsea Piers in New York City before a crowd of about 500 industry executives. The gala was preceded by a two-day conference on advertising to kids attended by nearly 200 representatives of agencies, clients, media and suppliers.

In order to be eligible, the entries had to both target kids ages six to 13 years, and have appeared in accredited media in the U.S. or Canada within the last year. Judging came from a panel of senior creative professionals from ad agencies across the U.S. In the Best Campaign category, gold, silver and bronze were awarded as follows:

Gold

Cartoon Network

Cartoon Network On-Air, Atlanta, Georgia

‘Cartoon Crisis Center’

Silver

Cartoon Network

Cartoon Network On-Air, Atlanta, Georgia

‘Agent’

Bronze

McDonald’s

Leo Burnett, Chicago, Illinois

‘McDonald’s McWorld’

The Best of Show was an award decided by a panel of kids. They were shown a selection of the gold-winning commercials and asked to choose their overall favorite. It was:Hostess

Campbell Mithun Esty, Minneapolis, Minnesota

‘Raccoon’

The following is a list of gold winners by category:

Best Action Figure Commercial

Bandai

J. Walter Thompson, Chicago, Illinois

‘Alien Autopsy’

Best Toy Commercial, General

Hasbro/Larami

Griffin Bacal, New York,

New York

‘Seargent Soaker’

Best Toy Commercial, General

Bandai

J. Walter Thompson, Chicago, Illinois

‘Goldie’

Best Breakfast Food Commercial

Kellogg Canada

Leo Burnett, Toronto, Canada

‘Zippy’

Best Breakfast Food Commercial

General Mills Canada

Harrod & Mirlin/FCB, Toronto, Canada

Frosted Cheerios – ‘Fly’

Best Breakfast Food Commercial

Kellogg

Leo Burnett, Chicago, Illinois

Kellogg’s Cocoa Krispies – ‘Book Reports’

Best Game Commercial

(non/electronic video game)

Hasbro Games

Griffin Bacal, New York, New York

Operation -

‘I’m The Doctor For You’

Best Doll Commercial

Mattel

Ogilvy & Mather, Los Angeles, California

‘Cool Blue Barbie’

Best Snack Food Commercial

Hostess

Campbell Mithun Esty, Minneapolis, Minnesota

‘Raccoon’

Best Electronic/Video Game Commercial

Nintendo of America

Leo Burnett, Chicago, Illinois

Nintendo – ‘Tongue Lashing’

Best Creative Play Commercial

Binney & Smith Canada

TBWA/Chiat Day, Toronto, Canada

‘Heart’

Best Personal Hygiene Commercial

Nexcare

Just Kid Inc., Stanford, Connecticut

3M Nexcare Brand Tattoo Designs Bandages

Best Food Commercial, General

Good Humour Breyers

Ogilvy & Mather, Los Angeles, California

‘Juiceboy’

Best Sporting Goods Commercial

Nike

Imaginary Forces (graphics)

Wieden & Kennedy, Portland, Oregon

‘I Can Play’

Best Beverage Commercial

Kraft Canada

Young & Rubicam, Toronto, Canada

‘Morse Cold’

Best Print Advertising

Hasbro Games

Griffin Bacal, New York, New York

Electronic Hot Shot Basketball

‘Some of the Best Outside Shooters’

Best Print Advertising

Quaker Oats Company

Foote, Cone & Belding, Chicago, Illinois

‘Find the Real Flavor’

Best Overall Out-Of-Home Advertising

Kraft Canada/Kool-Aid

Young & Rubicam, Toronto, Canada

‘Smile’

Best Food Commercial, General

Campbell Soup Co. Ltd.

BBDO Canada, Toronto, Canada

‘Soup & Jamb’

Best Commercial for a Television Network or Kid Programming Block

Cartoon Network

Cartoon Network On-Air, Atlanta, Georgia

‘Bongos’

Best Television Program Commercial

Cartoon Network

Cartoon Network On-Air, Atlanta, Georgia

Dexter – ‘Smaction’

Best Restaurant Commercial

McDonald’s

Leo Burnett, Chicago, Illinois

McDonald’s McWorld – ‘Dentist’

Best Public Service Advertising

President’s Council on Physical Fitness & Sports

Lowe & Partners/SMS, New York, New York

‘Videoboy’

Best Public Service Advertising

Partnership for a Drug-free America

Saatchi & Saatchi, New York,

New York

‘Big Ol’ Bug’

Best Entertainment Venue Commercial

Playland

Palmer Jarvis DDB, Vancouver, Canada

‘Hungry Boy’

Best On-line Advertising

General Mills

Saatchi & Saatchi, New York,

New York

‘You Rule School’

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