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NASCAR puts Hasbro in drivers seat

NASCAR and Saban Entertainment have named Hasbro as the master toy and game licensee for a new television series the two companies are co-producing. As part of the multiyear agreement, Hasbro will develop and market NASCAR-themed action figures, vehicles, playsets, games...
October 1, 1998

NASCAR and Saban Entertainment have named Hasbro as the master toy and game licensee for a new television series the two companies are co-producing. As part of the multiyear agreement, Hasbro will develop and market NASCAR-themed action figures, vehicles, playsets, games and puzzles, youth electronics, creative play and plush. The Saban-produced show targets kids ages two to 11, and will debut on Fox Kids Network in the fourth quarter of 1999.

In an effort to nab a bigger piece of the US$1 billion collectibles business, NASCAR has launched a collectibles section on its Web site (www.nascar.com/fans/). The new section features five areas: News (announcements on new products); Features (stories on individual drivers); Fan-atic (pics and accompanying stories on the NASCAR collections of fans); Collector’s Calendar (information about upcoming collectibles shows and auctions); and Collectors Q&A (price lists for NASCAR collectibles).

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