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TRU reformats, remerchandises and cuts stores

Toys `R' Us has announced a strategic repositioning plan to launch it back into the good books of investors worldwide. The three-pronged strategy, announced in September, includes implementing a new store layout and merchandising plan, closing 50 stores in Europe and...
October 1, 1998

Toys `R’ Us has announced a strategic repositioning plan to launch it back into the good books of investors worldwide. The three-pronged strategy, announced in September, includes implementing a new store layout and merchandising plan, closing 50 stores in Europe and nine in the U.S., and cutting back store inventories even further.

The C-3 store plan will replace the oft-derided Concept 2000 retrofit in 200 U.S. locations next year. The new layout features an expanded electronics department, a kids clothing area and a section to sell promotional merchandise. According to TRU, C-3 will require further inventory reductions in order to accommodate these expansions and additions. The chain has already cut over US$370 million since the beginning of this year.

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