Purple Moon, North America’s leading girls entertainment company has partnered with Day Runner, maker of stationary and personal organizers, in an aggressive back-to-school marketing campaign.
With the purchase of any of Purple Moon’s CD-ROM ‘friendship adventures,’ girls receive a student planner, Purple Moon pens and stickers. The campaign will be promoted across the U.S. through TV and print ads in preteen magazines.
Purple Moon is also gearing up for a holiday promotion with Fossil, a wristwatch designer and developer. A limited edition Purple Moon watch, complete with purple straps and the company’s logo across the face, will come free with the purchase of a ‘Rockett’s Secret Invitation’ or ‘Rockett’s Adventure Maker’ CD-ROM.