News

WB settles on new ad strategy for WB Sport

Warner Bros. Sports Licensing has chosen to use the world's number one ranked in-line skater Mike Budnik as the key spokesperson for its new ad campaign to promote the company's lifestyle brand, WB Sport. As part of the campaign, entitled 'All...
September 1, 1998

Warner Bros. Sports Licensing has chosen to use the world’s number one ranked in-line skater Mike Budnik as the key spokesperson for its new ad campaign to promote the company’s lifestyle brand, WB Sport. As part of the campaign, entitled ‘All Star Style,’ Budnik is being featured in two 30-second TV spots. The first commercial, which began running last month on MTV, BET, TBS, TNT, USA, Fox Sports, Cartoon Network and Nickelodeon, uses Budnik to highlight Warner Bros.’ ‘All-Star Style Sweepstakes,’ a mail-in contest for a trip to the 1999 NHL All-Star game in Tampa, Florida. The second commercial, which will start airing in the third and fourth quarters of this year, will feature Budnik emphasizing the lifestyle aspect of WB Sport. Warner Bros. Sports Licensing estimates that the commercials will reach 10 million homes. Also, WBLS will be sending out 750,000 catalogs that contain info on WB Sport merchandise and WB Sport athletes, to its target audience, eight- to 20-year-olds in the U.S.

About The Author

Menu

Brand Menu