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Fun Online falls flat

MUNICH: There is no market yet for a subscription-based on-line service just for kids in Germany. Egmont Interactive recently learned that lesson when it tried to establish a closed Internet service for children, but failed to sign up enough members. The...
September 1, 1998

MUNICH: There is no market yet for a subscription-based on-line service just for kids in Germany. Egmont Interactive recently learned that lesson when it tried to establish a closed Internet service for children, but failed to sign up enough members. The venture launched on April 10 of last year, and was abandoned eight months later. The plan was to attract at least 25,000 kids with comics, videos and chatrooms, and then bill them US$6 each month. ‘It’s not the time yet for a special kids service,’ says Tim Kaufhold, director of Fun Online. Now, Egmont offers a free Internet site with chatrooms, pinboards, on-line help with schoolwork and a daily soap for teenagers. There are no ads yet on the new site (www.funonline.de), but features and services crosslink to Ehapa, the comic book division of Egmont.

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