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Scooby release backed by mega-push and new merchandise

The world's most famous crime-fighting canine and his meddling cohorts are back to solve another mystery, with their latest release, Scooby-Doo on Zombie Island....
August 1, 1998

The world’s most famous crime-fighting canine and his meddling cohorts are back to solve another mystery, with their latest release, Scooby-Doo on Zombie Island.

In this new caper from Warner Bros. Family Entertainment, Scooby and the gang find themselves investigating a mansion located in the Louisiana bayous. Inevitably, they discover that the house is populated by ghosts, zombies and other spooky phenomena, which they debunk in due course.

For this release, Turner Broadcasting Sales and Warner Bros. Family Entertainment have hooked up to assemble the largest marketing campaign since both of their parent companies, Turner Broadcasting and Time-Warner, respectively, merged in 1996.

Warner Home Video is releasing three new-to-video Scooby episodes, and will re-promote eight classic Scooby titles, and Warner Bros. Publishing is creating two new books based on the release. At retail, Warner Bros. Studio Stores will feature Scooby-Doo on Zombie Island POP displays, as well as a range of merchandise based on the film.

Warner Bros. is running a multimillion dollar ad campaign that will cover all media. On TV, commercials will run on ABC, NBC, FOX, TNT, WB, Cartoon Network, Nickelodeon, TBS, The Family Channel and other nets yet to be announced. In print, ads will appear in Nickelodeon, Sports Illustrated for Kids and Parenting Magazine. Warner Bros. is also placing trailers for the video at the end of its other home video releases.

In other promos, starting in September, Wendy’s will be offering a Scooby-Doo On Zombie Island Kids Meal featuring Scooby premiums and a video discount coupon. Other giveaways include a US$9 deal for free collect calls from 1-800-COLLECT. Additionally, with each purchase of a can of SpaghettiOs, Franco-American is offering consumers the chance to win copies of the video; the grand prize is an island vacation.

For a sneak peek of the video trailer, check out the Scooby-Doo On Zombie Island Web site at www.warnerbros.com.

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