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American Lung Association takes a breather with CTW

Children's Television Workshop has teamed up with the American Lung Association and the Prudential Foundation to breathe new life into an asthma campaign. The project features a Sesame Street video designed to raise public awareness about childhood asthma and to provide...
June 1, 1998

Children’s Television Workshop has teamed up with the American Lung Association and the Prudential Foundation to breathe new life into an asthma campaign. The project features a Sesame Street video designed to raise public awareness about childhood asthma and to provide support for families assisting kids with the disease. Sesame Street ‘A’ is for Asthma stars popular characters Elmo, Rosita and Luis, along with Dani, a special Muppet with asthma. The kit also includes a guidebook for parents and a Sesame Street poster.

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