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Study shows parents disagree with kids TV ratings

A new study conducted by the National Institute on Media and the Family revealed some startling differences between how the TV industry rates its kids programs and how parents rate the same shows. Researchers asked parents to watch 210 television shows...
June 1, 1998

A new study conducted by the National Institute on Media and the Family revealed some startling differences between how the TV industry rates its kids programs and how parents rate the same shows. Researchers asked parents to watch 210 television shows popular with kids age three to seven, eight to 12 and 13 to 17. Parents were then asked to rate the programs for portrayal of violence, illegal or harmful behavior, offensive language, nudity and sexual content. For the age three to seven category, parents disagreed most often with the industry ratings, citing the glamorization of violence in cartoons. For the two older age groups, parents believed that sitcoms and dramas contained alarming amounts of offensive language and portrayed illegal activity as normal and ‘cool.’ Many shows that were deemed unsuitable for younger children by parents were considered acceptable for tweens and teens. However, Beast Wars and Power Rangers Turbo received a parental thumbs-down for all three age categories.

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